This commercial encourages and challenges diversity within film genres, hopping through portals to the worlds of Film Noir, Western, and Americana, ending in an AMC theater. We created a custom neon sign using a CNC Machine and custom decals for the Americana Diner. We collaborated with talented food stylists, costume designers, and VFX artists to achieve the 3-day shoot. We worked closely with our graphic designers on custom movie posters, diner artwork, and other branding. Working around the clock, our team dressed a western town with custom wooden signage and turned a blank western room into a psychopathic laboratory. We created an 80+ page design proposal detailing every production design plan and item for Coca-Cola's branding approval and copyright clearance to propose our Production Design.
For the theater shot, Katelyn worked with the extras, arranged the color of their outfits to be visually pleasing, and carefully allocated product, both popcorn and Coca-Cola cups, according to Coca-Cola's brand requirements.
Behind the Scenes - "Movie Hopping"